Tammy Snook Quezada
Founder and CEO
Always one to stay tapped into the cutting edge of technology, Tammy has extensive experience in representing some of the most innovative high-tech companies in the world, from large Fortune 100 companies to small start-up IPTV, cable, streaming media, e-commerce, hardware and software companies in the multi-screen pay TV business.
She has developed creative and results-driven internal and external communications strategies and served as chief spokesperson for the world’s largest media and technology companies, including Time Warner Cable, Media One/Comcast, Siemens and GTE/Verizon, as well as small start-ups to large technology companies in the broadband industry, including Pace, SeaChange International, N2Broadband/Tandberg, Arroyo Video Solutions, itaas, Symmetricom, TM Forum, Global IP Solutions, Imagine, Zodiac, Concurrent, ARRIS, Goober Networks, Openet, VoIP, Inc., Vox, DivX Networks, Pediavision Holdings, Kinetics, Solis Energy, UCF’s Technology Incubator, and more.
She has been quoted in many high-profile national and international media outlets includingUSA Today, Wall Street Journal, Forbes, Bloomberg Business News, Time Magazine, New York Times, LA Times, London Times, CNN, CNBC, NHK, RAI, BBC, NPR, Globo TV, San Jose Mercury News, The Red Herring, CED Magazine, Multichannel News, Broadcasting & Cable, Convergence Investor, Communications Technology and many others.
During 2010 – 2012, Tammy served as vice president of marketing communications for SeaChange International, a global leader in digital video software. She created the corporate and product brand image of the company that is still used today, helping move the company’s stock from $6 to more than $12/share. She served as consultant for SeaChange through 2013.
Just prior to launching HighTech PR, Tammy directed corporate and marketing communications at MediaOne’s National Markets Group (now Comcast). Her primary focus was directing all internal and external communications for the company’s offering of bundled digital cable, telephony and high-speed data services in a nine-state region from Minnesota to Florida.
Tammy served as chief spokesperson and vice president of corporate communications for Time Warner Cable’s digital interactive television trial -the Full Service Network. She created strategic communications plans for the company’s employee communications, economic development, crisis communication, public policy and community relations efforts. She was responsible for the payTV industry’s historical launch event of interactive television, which drew more than 250 reporters and more than 14,000 visitors from around the world. She spoke alongside then Time Warner President Gerald Levin to the Federal Trade Commission in the wake of the Turner/Time Warner merger approval process and to members of Congress to show them where the future of television was heading.
Earlier, Tammy was director of public affairs for GTE (now Verizon), overseeing its employee communications, media relations, community relations, economic development, and public policy advocacy in its Florida markets. She also served as presidential speechwriter and chief spokesperson.
Tammy earned a bachelor’s degree from the University of Central Florida in communications, and completed the Fuqua School of Business in Competitive Telecommunications Strategies at Duke University. She has received numerous awards for achievements in marketing communications from the PayTV industry, including the coveted Beacon Award from the Cable Public Affairs Association; the top Golden Image award from the Public Relations Society of America; and the 2012 Communications Technology’s Wow! Marketing Award and CableFaxie Award.