We believe that research should be behind every business decision. We deliver the most reliable, comprehensive sales and marketing information available to help management across an organization make better business decisions. Our experience, technology, and industry expertise give us the insight that enables us to sharpen our clients’ foresight. We know what is selling, who is buying, and why, so we are positioned to help organizations use our solutions to improve their bottom lines.
HighTech PR develops your strategic communications plan by researching your industry and market opportunity, you and your competitors’ strengths and weaknesses, and identifying strategies and tactics for a winning leadership position in your market.
Key Message Development
A key message development session forms the basis for all your communications, internally and externally. This half-day executive session is based on a proven methodology that results in consistent, impactful messages with supporting proof points, and a clear vision of company goals.
On-camera training comes next to prepare executives and company spokespeople for media interviews using the company’s key messages.
It’s not so easy these days to find people who know how to write well. So many marketers can post on Facebook, but can’t draft good PR or marketing materials. HighTech PR has excellent, creative writers and editors who ensure the words you use are interesting, meaningful, grammatically correct, and written using key words for SEO.
We help focus your marketing strategies into vivid, memorable messages that are delivered in the most efficient media mix targeted to your specific audience. We creatively shape your message to be tailored to the specific needs of each media and then deliver that message using an integrated, cross-platform media mix. We rely on data, market research and decades of experience to select the best media for the situation, which may include social media, print, broadcast, mobile marketing, outdoor, Internet marketing and more.
HighTech PR, Inc. will work with you to generate all necessary PR and Marketing communications tools, such as web site, press kit, FAQs, executive bios, corporate profiles, graphics, photos, marketing brochures, corporate videos/DVDs/CDs, corporate presentations and more, ensuring the company’s key messages are consistent throughout, and the messages are interesting and written creatively.
Customized Speaking Program
HighTech PR’s successful speaking program consists of identifying and generating a full calendar of speaking opportunities in your industry in the business arena. We target specific speaking engagements or generate opportunities for our clients, including keynote speeches, panel presentations, and more. We write speaker expertise, technical or topical abstracts and proactively pitch them to program and conference organizers.
A major differentiator for HighTech PR is our leadership posturing program. We regularly pitch customer case studies, bylines and story ideas to key media, provide daily updates on industry news, and many other proactive services that give our clients an edge over their competitors. We proactively identify and place client executives on key industry boards and committees, and submit our clients for major awards and other industry recognition.
Business-to-business social networking holds a clear advantage for companies with something to offer. At HTPR, we leverage social networking tools, such as blogging, Twitter, Facebook, LinkedIn, Google+, Pinterest, Tumblr, Instragram, YouTube and others to provide insights from your company as well as fast responses to industry developments for thought leadership positioning and driving bottom-line sales.
Proactive Media Pitching
HighTech PR doesn’t sit back and wait for the media to call our clients. We make sure we get our clients in front of the media as it makes sense. We develop an editorial calendar so we can identify industry stories in advance to ensure our clients are included in the stories. We also include in the ‘plan’ pitching stories to pique the media’s interest in our client’s technology/products.
Media Interview Participation, Guidance, and Follow-up
At HighTech Public Relations, we don’t just arrange media interviews and wish you luck. We help prepare you for the interviews as much as possible. To prepare clients for interviews, we work to identify the questions that will be asked and create a briefing sheet that provides background on the interviewer and the organization. We also identify specific key messages and talking points to be used during the interview, role-play, and discuss possible scenarios in advance of the interview. We participate in the interview, take extensive notes and help to fill in any gaps to ensure all pre-determined key messages are used. We follow up after each interview with the client and the journalist/analyst to ensure the wrap-up of a successful interview.
We also monitor the wires, online sites, blogs, webinars, podcasts and key trades for news or issues that can impact your market. This rapid response procedure may include drafting issues position statements and/or letters-to-the-editor on behalf of our clients, or immediately pitching top-tier reporters on an alternative or extension story, depending on the topic and publication.
Trade Show Support
Unlike many other agencies, supporting our clients at trade shows and at major industry events is an important part of our PR program. We arrange interviews/meetings with key journalists/analysts in advance or onsite during the show, and we provide on-site PR support, when needed.
Whether your event is a small cocktail party or a major event with thousands of people attending, HighTech PR has the experience you need so it will go off without a hitch. We have hosted everything from a major running event that attracted 15,000 runners to a media event attended by 500 broadcast, newspaper, magazine, and radio media from around the world. We also have extensive experience in organizing small meetings and social events for your potential customers.
We created an event called the SeaChange Summit: Monetizing Multi-Screen Video, which attracted video service providers from around the world to speak about how they are making money from multi-screen video offerings. This first-of-its-kind event paid for itself and earned the 2012 Wow! Marketing Award from Communications Technology magazine.
HighTech PR uses a proven methodology to align your product brand with your company’s vision, culture and image, so that your product brand makes sense with the external perception of your company.
Industry and Competitive News
Like all busy executives, you don’t have a lot of free time to scour the news every morning to know what’s hot in your industry or what your competitors are announcing. We make it easy for you at HighTech PR, by providing you a daily summary of important news you can’t afford to miss. Customized to your company, this daily newsletter keeps you and your employees on top of the news from your industry and your competition.
Measuring our success is critical to our company and yours. Our pinpoint measurements are both qualitative and quantitative. We measure your company’s PR impact, messages, media coverage, and relationships with media, analysts and customers.